Scheels plans new location in Wichita

The Wichita, Kan., store will be the sports and outdoors retailer's 31st location.

Scheels has its flagship store and corporate headquarters on 45th Street in Fargo. (File Photo)
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FARGO — Scheels is planning to open a new location in Wichita, Kan., in 2023, the sports and outdoors retailer announced Wednesday, July 14.

It will be the second Scheels in Kansas, with the first being a location in Overland Park near Kansas City. The 220,000-square-foot store is planned for the Towne East Square and is being constructed in collaboration with Simon(NYSE: SPG), a retail development firm.

“With the success of our store in Overland Park, we are thrilled to bring a second Scheels location to the state of Kansas, specifically to Wichita,” Scheels CEO Steve Scheel said via news release.. “We have been studying this market for several years and are excited to be part of the Towne East Square development. We want to thank Simon for all the hard work and dedication bringing this project to life, and we look forward to working together throughout the building process."

The Wichita store will feature "entertainment attractions, specialty shops and boutiques with the best brand names under one roof," the news release stated. The store will also include 85 specialty shops staffed by trained experts.

Other store attractions will include a wildlife mountain, rollerball, interactive arcade games and sports simulators, a Fuzziwig's Candy Shop and Ginna's Cafe.


"Scheels is an exciting and dynamic, family-friendly brand that is a perfect example of the type of fresh, new experience Simon is known for cultivating," Simon COO for Development Mark Silvestri said via news release. "Simon is delighted to welcome Scheels to Towne East Square and the entire region."

The Wichita store will be the company's 31st location. A 32nd store will open in the fall of 2023 in Chandler, Ariz.

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