ADVERTISEMENT

ADVERTISEMENT

Slim Chickens restaurant planned for south Fargo

Minot-based Preferred Restaurant Group operates Taco John's and Slim Chickens franchises in North Dakota and Montana.

063021.B.FF.SLIMCHICKENS001.png
A Slim Chickens franchise restaurant is planned for south Fargo, city records show. The fast-casual chain specializes in chicken tenders, wings, sandwiches and other items. (Photo Courtesy of Slim Chickens)
We are part of The Trust Project.

FARGO - Slim Chickens is coming to Fargo and will be looking for your buck, buck, bucks!

The new restaurant is planned for 4477 30th Ave. S., according to city permitting records.

Project costs for the 3,430 square foot eatery are estimated at $1,451,800.

The Slim Chickens is a franchise restaurant and will be owned and operated by Preferred Restaurant Group, based in Minot, N.D.

Preferred Restaurant Group currently operates 14 Taco John’s and two Slim Chickens (one each in Minot, N.D. and Helena, Mont.).

ADVERTISEMENT

Wendy Howe, director of marketing and public relations, said Slim Chickens fit well with Preferred Restaurant Group's growth strategy.

"Slim Chickens was (the franchise opportunity) that we really fell in love with. ... They are a smaller, younger franchise, but they're growing rapidly, And we really love the food," Howe said Monday, June 28. "It was love at first bite and we knew it was the right thing and we knew it would do well in the Midwest."

Land for the eatery has been purchased and the goal is to open the Fargo restaurant by late fall.

Howe said the restaurant group purchased the rights to open six Slim Chickens in North Dakota and six in Montana. She said other possible locations for restaurants in North Dakota include Bismarck, Grand Forks and Williston. She said another city could get a Slim Chickens, but Fargo could well end up with two outlets.

"We think everyone is going to love it as much as we do," Howe said of Slim Chickens. "They're doing a lot of fun, cool things."

RELATED:

Slim Chickens is a fast-casual restaurant chain which specializes in chicken tenders, wings, sandwiches, salads, wraps, chicken and waffles, and house-made dipping sauces.
Fargo-Moorhead area competition includes Chick-fil-A and Brew Bird, Buffalo Wild Wings, Buffalo Wings and Rings, and a number of other fast food and casual restaurants that have made it a point to have chicken sandwiches, tenders or wings on their menus.

ADVERTISEMENT

Founders Greg Smart and Tom Gorden opened the first Slim Chickens in 2003 in Fayetteville, Ark.

The corporation has great eggspectations to move up in the pecking order for sales in the "better chicken" segment of the fast-casual restaurant market.

Slim Chickens has more than 120 locations in 19 U.S. states, Kuwait and London. The company intends to grow toward a national footprint of 600 restaurants over the next decade.

For more on the menu and locations, go online to slimchickens.com .

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at hschmidt@forumcomm.com, or by calling (701) 241-5583.
What to read next
The concept started in 2013 and has grown to 27 locations, mostly in the South, Southwest and along the Eastern Seaboard.
Reviewer Larry Prinz writes, "Like its forebear, the Crown proves quiet and comfy enough to drive, but the new hybrid driveline brings little driving fun to the equation. You can hustle it through the twisties, but there’s little reward for doing so."
Owner and military veteran Chris Partridge founded the Fargo DIY Garage in June of 2020. He was forced to close up shop in April, though he never stopped hunting for a new location. Now, he is co-located with Mr. Mechanic at 2320 2nd Ave. N. in Moorhead.
With four locations in North Dakota, Cal Helgeson, of Grand Forks, said he's kept roughly 2,000 broken hockey sticks on the ice, saving players and their families more than $400,000.