The Best of the Red River Valley 2021: Best Jeweler

Readers named Wimmer’s Diamonds 'Best Jeweler' in the Best of the Red River Valley 2021 competition.

The new Wimmer's Diamonds, seen Tuesday, Aug. 31, 2021, is at 4582 32nd Ave. S. in Fargo. The firm has consolidated its downtown Fargo and West Acres shops into the new location. David Samson / The Forum
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How does it feel to win?

“To be voted as the area’s Best Jeweler for the fourth consecutive year is truly amazing!” Owner Aaron Wimmer said.

Have you made changes lately?

“We’ve recently consolidated our two Fargo locations into one beautiful new showroom at 4582 32nd Avenue South,” Wimmer said. “This allows us to provide a better level of service to our customers by having all of our departments under one roof — our showroom, custom jewelry, appraisal and repair departments, along with our marketing and finance offices. The new space is great for events as well. We just had our grand opening celebration which was a lot of fun!”

Second place: Schmidt’s Gems & Fine Jewelry


Third place: Gunderson’s Jewelers

Fourth place: Riddle’s Jewelry - Fargo

Fifth place: Crown Jewels

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