FERGUS FALLS, Minn. — Ford announced the return of its first ever SUV on Monday, July 13, bringing forth an excitement by car enthusiasts, alongside a touch of nostalgia for those who remember the original.
The original Ford Broncos were the first SUV marketed by Ford and were produced from the mid-1960s through the mid-1990s.
This four-wheel-drive, car-pickup hybrid was featured in North America's off-road desert racing scene, including, according to caranddriver.com, the Baja 1000 race in 1967. Racer Parnelli Jones and race car builder Bill Stroppe won the Baja 1000 in 1971 and 1972 using a customized Bronco.
With three body styles offered in the first generation of Ford Bronco — a two-door wagon style, a half-cab pickup and a no-door roadster — the Bronco started around $2,100.
Now, the nostalgic vehicles are back, just in time for 2021.
"We have had a lot of people interested," said Mary Dolan, marketing spokesperson for Nelson Auto Center in Fergus Falls, Minn. "I believe we had 11 customers who went to the site on launch day to reserve their Bronco."
The 2021 Ford Bronco is available in seven, infinitely customizable styles, starting at $29,995, according to the Ford website. Reservations for some models have even begun to fill up, months before customers can even purchase their new Bronco.
"There were a lot of Bronco loyal drivers out there when they stopped making them," said Dolan. "Ford did a great job with the launch hype of Bronco coming back. The design is pretty cool, too. Very cutting edge, yet sort of throwback in its look. It's a very cool vehicle with lots of great features."
Customers can expect to see the return of the two-door, and the introduction of the four-door, Bronco to dealerships in Spring 2021.