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Wimmer's Diamonds preparing for consolidation; announces tenant for new south Fargo shop

Co-owner of Wimmer's and Babb's Coffee House buildings says Babb's will stay; tenant still being sought for Wimmer's space.

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The new Wimmer's Diamonds is seen Tuesday, June 29, 2021, at 4582 32nd Ave. S., Fargo. The store is expected to open Sept. 1. Helmut Schmidt / The Forum

FARGO - Moving day is getting closer for Wimmer’s Diamonds.

The father-son duo of Brad and Aaron Wimmer just wrapped their “Moving Sale” for their downtown and West Acres mall stores and are still on track to open a shiny new store on Sept. 1 at 4582 32nd Ave. S., near the Blu Water Creek shopping area.

“We will be open at our two current locations through the middle to the end of August sometime. As you know, with new construction, anything can happen so all of these dates are not set in stone,” Aaron Wimmer said Monday, June 28.

Wimmer's Diamonds co-owners Brad Wimmer, left, and his son, Aaron Wimmer, are seen in 2019 at the West Acres store during the company's 100th anniversary. Wimmer's is closing its downtown and West Acres stores and is on track to consolidate its operations in a new south Fargo store Sept. 1. (Forum File Photo by Helmut Schmidt)


The buildings housing the downtown Wimmer's and the neighboring Babb’s Coffee House (602 and 604 Main Ave., respectively) were both sold last fall to Theresa and Barry Halvorson, the owners of First National Investments, 1010 Main Ave.

Theresa Halvorson said Monday that Babb's will stay. She said there are "some parties that are interested" in the Wimmer's building.

The Wimmer's Diamonds downtown Fargo location at 602 Main Ave. (Forum File Photo by Helmut Schmidt)

Halvorson said she and her husband live in the Wimmer's building, as do other tenants.

"We looked for a long time to get downtown and be downtown. It worked out perfectly for us," Halvorson said. "We're pretty much invested in downtown. That's where we like to be. We're excited at the possibilities. "

Aaron Wimmer said a week has been set aside for setting up the jeweler’s computer system in the new store and moving stock from the downtown and mall locations.

“It will be a little bit of a dance to get everything moved over there. … We’re looking for as minimal of a shutdown as possible,” Wimmer said.



One tenant, Face Foundrie, will take up about a quarter of the new building. Wimmer said the firm specializes in skin and facial services.
“We thought it would be a very good partner to have in our complex,” he said.

Wimmers started the first of its downtown shops in 1919, and added the West Acres location in 1985, about 13 years after the mall first opened.

Hungarian-born immigrant and craftsman Fred Wimmer in 1919 started a wholesale business called Fargo Jewelry Manufacturing and later added the retail store Wimmer's Jewelry.

The business was in a couple of locations downtown, Brad Wimmer said, before moving in 1985 to its current location on the high-traffic intersection of Main Avenue and Broadway.

Brad Wimmer and his brother Randy were in charge of the company in 1985, when they purchased Keepsake Diamond Center in West Acres. It became a Wimmer's Jewelry shop (now Wimmer's Diamonds).

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