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Fargo-Moorhead Salvation Army sets fundraising goal of $1 million for year's Red Kettle Campaign

The goal was announced at a campaign kick-off event at West Acres Mall today.

Red Kettle Campaign.jpg
Salvation Army Major Abe Tamayo speaks at the 2022 Red Kettle Campaign Kick-Off
Jay Dahl / WDAY News
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FARGO — The Fargo-Moorhead Salvation Army has set their fundraising goal for this year's Red Kettle Campaign.

One million dollars is the amount of donations they are hoping to surpass this holiday season.

They came close to that number last year, finishing with a total of $976,243.

The announcement of this year's goal was part of an opening ceremony for the campaign at West Acres Friday, Nov. 18.

The event also saw Fargo Mayor Tim Mahoney named as the honorary kettle chair for this year's drive.

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Salvation Army Major Abe Tamayo says this year's kickoff drew a bigger crowd than usual, which gives him a good feeling about this year's campaign.

More from WDAY's Jay Dahl
The annual event means more than ever as inflation increases demand.

"Well, I'm just thrilled to see the support of the community coming out in person this morning for this annual kick-off. Especially in this 125th year, we're grateful for people to come out and take time out of their day and their energies to come out and support us in the kickoff. To morally support us," Tamayo said.

However, they are still in need of bell ringers for the campaign across their 29 sites in the Fargo-Moorhead area.

Tamayo says getting more volunteers is crucial in their goal to hit the $1 million mark.

"Every year we need bell ringers, we're always short bell ringers. We encourage people to do it. It's a fun event, you can do it as a corporation, as a family, as individuals, as couples."

To sign up to volunteer, or to view the locations of the this year's kettles, visit registertoring.com .

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