It's the biggest thing to happen to Burger King since the Bee Gees owned the airwaves and Jimmy Carter was president.
This week, the fast food giant introduced the "Grilled Dog."
BK executives say it's their biggest launch since they introduced the chicken sandwich in 1978 and the first time in their 62-year-history that hot dogs will be on the menu.
The Classic Grilled Dog with relish, chopped onions, mustard and ketchup sells for $1.99 while the Chili Cheese Grilled Dog sells for $2.29.
We were the first ones to order hot dogs at the Burger King on First Avenue North and 21st Street in Moorhead. I ordered eight hot dogs all together. It took several minutes to get them out. (In their defense, it was 10:30 in the morning, not prime hot dog eating time, so they might have been taken a little off guard.)
Before taking my first bite, I was struck by the smell. They really did smell like someone fired up the grill in the backyard in the middle of summer. (Ahh ... let's just think about that for a second.)
It's not surprising that Burger King would have the smell thing down. I'm convinced they have a special fan that sends delectable, flamed-grilled scents out onto the street drawing hungry people in.
I asked three co-workers to try the hot dogs with me. Watch our video review.
First up was the Classic Grilled Dog, which received mixed reviews among our panel. Ben Hanson said, "It tastes better than it looks." Adrian Dawson-Becker said the hot dog was quite salty and the bun not as soft as he'd like, while Danielle Teigen called it "pretty good," but the hot dog had a chewy texture. As for me, I'm not a big fan of relish, but I found the hot dog very flavorful.
Classic Grilled Dog Final Score: Two thumbs up, one thumb sideways, one thumb down
Second was the Chili Cheese Grilled Dog, which got much better reviews.
"I'm even giving it a double thumbs up," Hanson said.
Everyone really liked the chili because it didn't taste like canned chili.
"It's really good!" Teigen said.
Exhibit A-All of our panelists finished every last bite of their chili cheese dog.
Chili Cheese Grilled Dog Final Score: Four thumbs up (five, if you count Hanson's extra thumb)
But the big question: Will our panel actually buy one of these hot dogs at Burger King?
I, for one, would. The price was right and I'm a huge hot dog lover. So I'd say "yes."
But my fellow panelists weren't as convinced.
Hanson points to other more desirable items on the menu.
"No, I probably wouldn't order one. Mostly because you just can't beat a Whopper!" he said.
Teigen agreed. "I don't know. Hot dogs seem like food to get at a ballgame or in the backyard. When I go to Burger King, I want a burger. Hot dogs just don't seem like Burger King food to me," she said.
But you can bet over the next few months Burger King and its dogs will try and convince you otherwise.