FARGO — David Holweger isn’t a man of excess words. He lets his music do the talking.

With his acoustic guitar in tow, the singer-songwriter from Hatton, N.D., often performs his signature ballads in bars and breweries around the region under the moniker David Allen Music. His deep, raspy voice and heartfelt lyrics are reminiscent of country legends Waylon Jennings, Merle Haggard and Johnny Cash.

“(My music) is a little rock, a little country and more the independent style,” Holweger says.

Whether the musician is performing for thousands as an opener for a national touring act or to a lone bartender, Holweger hopes his songs strike a chord.

With his acoustic guitar in tow, David Holweger of David Allen Music performs his signature alternative country ballads in bars, breweries and other venues across the country. Ryan Jacobson / Special to The Forum
With his acoustic guitar in tow, David Holweger of David Allen Music performs his signature alternative country ballads in bars, breweries and other venues across the country. Ryan Jacobson / Special to The Forum

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“It’s great to hear when people (come up to me and) say they connected to the music and that it meant something to them. It makes you think you’re doing something right,” says Holweger, who started writing music over a decade ago during downtime as a construction worker in rural North Dakota. “Every bit of support means a lot.”

Holweger released his first full-length album, “Lovers Are Liars, Gamblers and Thieves,” in 2018. Now, with assistance from a Jade Presents Arts Partnership grant, the musician is adding final touches to his next album, “Regrets and Retribution,” which will be released by the end of the year.

Locals can hear a handful of songs from Holweger’s new album and other work when David Allen Music performs at the Downtown Fargo Street Fair among other local musicians on Friday, July 19, at the corner of Fourth Avenue North and Broadway on a new stage that will host live music and performances during the entire three-day street fair.

The July 19 concert lineup begins at noon and includes other recent Jade Presents Arts Partnership grantees Lacey Guck, Jake Ingamar, Max Johnk, The Knotties, Kwaician Traylor, Tucker’d Out and XPLOR. Holweger and his bandmates Andy Holmaas and Billy Kezar will take the stage from 5:15-5:50 p.m. that day. Brother Ali and Charlie Parr will headline the day's concerts.

Carly Bishoff, a talent buyer for events promoter Jade Presents, says the Downtown Community Partnership, which organizes the street fair, invited the promoter to find local talent to play on Friday afternoon during the annual event in downtown Fargo that's set for July 18-20 this year.

“(We) took a cue from our new ‘Live and Local’ brand launching this summer and decided to feature a selection of our talented, local grantees,” Bishoff says.

Local singer-songwriter David Holweger of David Allen Music will perform Friday, July 19, during the Downtown Fargo Street Fair. Darren Losee / Urban Toad Media / Special to The Forum
Local singer-songwriter David Holweger of David Allen Music will perform Friday, July 19, during the Downtown Fargo Street Fair. Darren Losee / Urban Toad Media / Special to The Forum

Holweger is grateful to be included in the lineup and acknowledged that this is not the first time David Allen Music and Jade Presents have worked together. Over the past few years, Holweger and his band have opened for a number of national touring acts, including Todd Snider, Parmalee, Dave Simonet from Trampled By Turtles and Phillip Phillips.

“That’s always great to do because people are usually there for the concert so they pay more attention (to the music),” Holweger says.

But Holweger is happy performing in any venue that will host him — including breweries across the Midwest.

“Breweries are fun because you get in front of different people that may not necessarily find you on their own,” he says. “They have a built-in crowd and are willing to support small acts.”

Holweger already has plans for a third album after his sophomore effort is released later this year. He says he hopes his musical presence continues to grow across the region.

To learn more about David Allen Music or listen to song samples, visit www.davidallenmusic.com.

This article is part of a content partnership with The Arts Partnership, a nonprofit organization cultivating the arts in Fargo, Moorhead and West Fargo. For more information, visit http://theartspartnership.net.