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Sioux Falls events center sets attendance record

SIOUX FALLS, S.D.– With nine sold-out concerts by Garth Brooks and Trisha Yearwood, plus multi-show runs by Cirque du Soleil, Disney on Ice, and the Professional Bull Riders tour, Denny Sanford Premier Center saw attendance set a record and increase in 2017 for the third straight year.

Overall event attendance reached 709,095—the first time it has topped 700,000 and was up by 38,000 people. Net operating income, which is revenue minus expenses, came in at $2.09 million in 2017—the second straight year topping more than $2 million.

“I dare you to find another publically owned events center that is operating in the black and delighting artists and fans at the level we are in Sioux Falls, South Dakota, right now,” said Mayor Mike Huether.

The events center finished the year ranked 44th in the U.S. and 84th in the world among arenas

based on total ticket sales for touring events, according to Pollstar Magazine.

The venue hosted 18 sold-out events during the year, led by nine sold-out Garth Brooks concerts. Other sell-outs included Foo Fighters, Tim McGraw and Faith Hill, Twenty One Pilots, Eric Church, Def Leppard, and all three Professional Bull Riders tour dates.

To date, 13 concerts are scheduled for 2018.