FARGO, N.D. -- MATBUS is kicking off the holidays with reduced fares starting Black Friday, and the following Saturday, November 24.

For just a quarter per ride, people can get to and from shopping centers across the metro.

Quarter Fare Days will also run every Saturday through December.

It's a chance to escape the cold, traffic, and parking, while also supporting community businesses.

"It's nice for them to have the rides as well, but it's good for the community in that we can get hopefully some more people out spending some money and get them shopping," said Fargo Transit Planner Sage Thornbrugh.

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Riders can also win a $25 prize by entering drawings on Quarter Fare Days.

Forty total will be given away.