MOORHEAD — Concert-goers at Moorhead’s Bluestem Amphitheater will have another beverage option when attending shows this summer; cannabis-infused seltzers.
Described by the Minnesota-based manufacturer, North Canna , as “mildly dosed” and “hangover-free” the drinks are brewed to deliver “buzzy, uplifting, social” feelings.
Such seltzers became legal in Minnesota in 2022.
While some have linked the drink’s appearance at Bluestem to the sold-out Willie Nelson shows on Monday and Tuesday, the canned beverage makes its debut at Sunday’s Chicago concert.
“The appeal and inclusivity of this product is much broader than just the Willie Nelson patrons. The demographics of Bluestem concert-goers are as wide as our season's genres, and we feel this product is fitting for the full line-up,” says Emily Finley, director of partnerships at events promoter Jade Presents, which books shows at Bluestem.
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“We can't think of a more appropriate setting to enjoy a low-dose cannabis seltzer than at an outdoor concert. This gives concert-goers a non-alcoholic beverage option that enhances the experience without the hangover,” says Brandon Savela, co-founder and CEO of North Canna.
Finley says North Canna reached out to Jade Presents as the Fargo-based promoter was considering new beverage options at Bluestem.
“With or without Willie Nelson shows, cannabis seltzers were on our radar, as they have already gained notable popularity throughout the community,” Finley says. ”They're a new staple at Minnesota bars, sold retail statewide and are an alternative for the sober and sober-curious community. Collectively, having an alternative, non-alcoholic option for patrons of all legal-ages and demographics is the simple intent.”
Finley says the drink will be available at most of the concerts at Bluestem, excluding the contemporary Christian music event, Thrive Fest in August. That show is a venue rental and Jade Presents is not in charge of marketing or concessions for it.
The seltzers will be sold at all three concession areas alongside beer and wine. There will also be a dedicated location where, for the Sunday, Monday and Tuesday shows, the North Canna owners will talk about the product and offer samples. The seltzer flavors will be a pineapple orange and a raspberry lemon.
She says Jade Presents has already received some questions about the product.
“The response thus far has been equal parts positivity and curiosity, which we are happy to hear,” Finley says.
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