MOORHEAD — Junkyard Brewing Company is thanking an enthusiastic group of peanut butter, chocolate, marshmallow, graham cracker beer-lovers for helping its latest fundraiser become what they say is one of its greatest. The small craft brewery in north Moorhead recently announced it raised more than $26,000 for a group of local nonprofits as part of a nationwide fundraising effort. It joined a group of more than 1,000 breweries around the country by selling a special beer entitled “Black is Beautiful". According to Junkyard's owners, the beer was so popular they sold out in less than two days.

The “Black is Beautiful” beer initiative was started by Weathered Souls Brewing in San Antonio, Texas, which wanted to highlight the daily injustices black people face.

Moorhead Mayor Johnathan Judd helped Junkyard Brewing Company Owner Aaron Juhnke select four local organizations to receive donations from sales of the “Black is Beautiful” beer. They also chose the flavor — peanut butter s’mores stout.

When the fundraiser kicked off in August, Juhnke told WDAY-TV he hoped the funds raised through the project could be used to help Fargo-Moorhead move forward.

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“Things like this can lead to healing in our community. There’s been a lot of division nationally, and we just hope that something like this can contribute to healing and bring our community together,” Juhnke said.

One hundred percent of the proceeds are being shared with the four organizations, which will each receive a check for $6,500 from Junkyard Brewing Company.

Here are the organizations receiving the donations:

P’s & Q’s Etiquette

Junkyard Brewing Company chose to donate some of its proceeds from the "Black is Beautiful" Initiative for P's and Q's Etiquette. Photo: Junkyard Brewing Company
Junkyard Brewing Company chose to donate some of its proceeds from the "Black is Beautiful" Initiative for P's and Q's Etiquette. Photo: Junkyard Brewing Company

P's & Q's Etiquette is an organization founded by Rachel Stone, created to empower and encourage youth to be successful and reach their greatest potential. Students learn about leadership and empowerment by attending programs during or after school hours or in the summer.

P's & Q's Etiquette consists of four mentoring programs including Leader-licous, Table Etiquette, BeRare Girl, and BeRare Model. The group just produced its first show, “BeRare BeYou” which allows young people the chance their thoughts on what is going on in the world.

The Afro American Development Association

The Afro American Development Association works directly with African immigrant communities, with a primary aim to alleviate poverty by supporting vulnerable New American and other diverse communities. AADA was established in 2014 when a small group of students attending Moorhead State University & Technical College and North Dakota State University, all from diverse cultural backgrounds, came together as New Americans living in the upper Midwest on the edge of the northern prairies.

Junkyard Brewing Company chose Afro American Development Association and South Sudanese Foundation to receive some of the funds from the "Black is Beautiful" initiative. Photo: Junkyard Brewing Company
Junkyard Brewing Company chose Afro American Development Association and South Sudanese Foundation to receive some of the funds from the "Black is Beautiful" initiative. Photo: Junkyard Brewing Company

Most recently, the organization has been focusing on helping communities navigate the complex changes brought about by the pandemic. Their efforts include: helping spread health and safety information with English language learners, coordinating online English classes and helping students with online distance learning.

South Sudanese Foundation

The mission of South Sudanese Foundation is to be “a life-changing, transformative community where everyone can encounter reminders of love for our community and move forward together is our home of Fargo-Moorhead. They support each other to ensure that everyone has what they need to learn and thrive. This is a community where people who have experienced emptiness, war zones, confusion and misery can know healing, fulfillment, joy, love and faith.”

The South Sudanese Foundation also works directly with African immigrant communities, with a special emphasis on people from Sudan.

Birthing of a Diamond

Founded by Destiny Holiday, Birthing of a Diamond has been helping women in the Fargo-Moorhead area for nearly forty years. The organization is the recipient of $6,500 for a recent Junkyard Brewing Company fundraiser. Photo: Junkyard Brewing Company
Founded by Destiny Holiday, Birthing of a Diamond has been helping women in the Fargo-Moorhead area for nearly forty years. The organization is the recipient of $6,500 for a recent Junkyard Brewing Company fundraiser. Photo: Junkyard Brewing Company

Founded by Destiny Holiday, The Birthing of a Diamond has been helping women in the Fargo-Moorhead area for nearly 40 years. The organization has two divisions: Women in Action and Diamond Kids. The Women in Action division supports women through transitions and helps them overcome hardships to find their own independence and stability. Diamond Kids provides programs that focus on active learning, positive fun and helping mothers in the program find support and constructive activities for their children as they take the time to work on themselves.

In a recent Facebook post, Junkyard Brewing Company thanked everyone for their “overwhelming support” and encouraged people to visit the organizations' websites and Facebook pages for information about further donations. The "Black is Beautiful" peanut butter s'mores stout is no longer being sold at the brewery, and there are no immediate plans to bring it back, but Junkyard owners say it's not out of the question for the future.