One-stop design shop: Verity studio provides floor plans, design options in one place

FARGO - Anyone who has built their own home could tell you selecting a floor plan is just the beginning.The hardest work is what comes next - going all over town picking out the finishes for the home - from flooring to faucets and everything in b...
Arthur Goldammer, owner of Verity Homes, stands in two model kitchens in the builder’s design studio Thursday, April 26, 2018, in Fargo.  Michael Vosburg / Forum Photo Editor
Arthur Goldammer, owner of Verity Homes, stands in two model kitchens in the builder’s design studio Thursday, April 26, 2018, in Fargo. Michael Vosburg / Forum Photo Editor

FARGO - Anyone who has built their own home could tell you selecting a floor plan is just the beginning.

The hardest work is what comes next - going all over town picking out the finishes for the home - from flooring to faucets and everything in between. However, Verity Homes is the latest home builder to make it a little bit easier by bringing it all under one roof.

This month, Verity (which is Latin for "honesty plus truth") has opened "Inspirations by Verity" - what they call "North Dakota's most state-of-the-art home design studio," located at 4150 19th Ave. S., Fargo.

Verity owner and CEO Arthur Goldammer says they work with anyone from young first-time homebuyers to thirty- or forty-somethings moving up to second homes to empty nesters looking to downsize to a twin home. (Once lots are purchased and homes are completed prices range from just under $200,000 to more than $400,000.) Like the floor plans themselves, the choices for fixtures, decor and design within the studio space vary.

"Products are offered in levels or tiers, so it's easy to select," Goldammer says. "We don't use allowances and expect our customers to go out and find things on their own."

Because the items are pre-priced, Verity customers will know in one day how much everything will cost installed and constructed in their particular floor plan.

How it works

Customers interested in building a home will first meet with a new home specialist who can assess their needs and desires and pick from Verity's 40 or so floor plans. From there, they will meet with Design Consultant Ashley Anderson who will help them select the home decor they'd like. She's created six "What's Your Style" boards including rustic, craftsman, casual, traditional, transitional and contemporary. Each board contains differents styles of tile, trim, countertops and carpet based on each theme.

"I use the boards as starting points," says Anderson. "Sometimes they have no idea what their style is so this helps them visualize it. And they don't need to pick just one style. They might like a couple and we can go from there."Anderson says the process works well these days with buyers who find themselves inspired after watching hours of HGTV.

"When they come in, no matter their budget, we can create their inspiration. We offer so much here," Anderson says.

However, the design studio is more than sample boards and carpet remnants. It contains full-scale bathrooms and kitchens so home buyers can see what different products, finishes and trims will look like after they're put together in a real home setting. The design studio also has a space where customers can pick out home security systems and audio video components.

Verity Homes has been in Bismarck for more than 10 years and has built homes here since 2015 in The Pines and EaglePointe in Fargo; Goldenwood, Eaglewood, The Wilds and Hadley Meadows in West Fargo and Meridian Grove in Mapleton.

While Verity isn't currently licensed to build on the Minnesota side of the river Goldammer says that is a possibility at some point.

Goldammer says they worked with national design consultant Jane Meagher for about a year planning and restructuring the studio space. They're hosting open houses over the next month or so to help the community see what one-stop shopping for a home and interior designs look like.

"The home-building process can be overwhelming, especially for the first-time home buyer. We want to make it simple and easy and I think people will appreciate that," Goldammer says.

If You Go:

What: "Inspirations by Verity" Home Design Studio Open House

When: 4 to 7 p.m., Thursday, May 31

Where: 4150 19th Ave. S., Suite 201, Fargo