MOORHEAD — City leaders may have some answers to why Moorhead is a black hole for the Lyft rideshare service. The entire F-M area is covered by Uber, Lyft's chief competition. But the coverage map for Lyft shows its border wrapping around the heart of Moorhead. Surrounding towns like Dilworth and Glyndon are included, along with most of greater Minnesota.
Lisa Bode, governmental affairs director for the city of Moorhead, said the city has ordinances aimed at protecting taxi and rideshare customers. They worked with Uber on finalizing these ordinances when the service first came to the area. Bode said having these protections is not unusual, explaining most cities and towns that are compatible with rideshare services have adopted similar ordinances.
Lyft came to the area shortly after Uber. For some reason, Bode said Lyft never contacted anyone with the city or inquired about including Moorhead in their coverage zone. City leaders are not sure why.
The ordinance is under 2-6 Article E: Transportation Network Companies. It goes over basic standards and procedures for drivers, like having insurance and identifying the driver to the customer before pickup. You can view the Moorhead City Code online by clicking here.
Multiple messages to Lyft have gone unanswered.