Fargo Trump shop on hiatus; owner plans to sell Biden merch at inauguration

The store's owner sees a Trump comeback in 2024: 'He ain't going to stop.'

Banners advertising the Trump store sit in front of the closed shop Tuesday, Jan. 12, in south Fargo. Michael Vosburg / Forum Photo Editor

FARGO — The store selling Donald Trump-themed merchandise in Fargo sits dark and locked up, but looks can be deceiving.

The situation is only temporary, as the store is expected to reopen at some point in the future, according to Derek Allen, one of the operators of Showtime Novelties, the Minnesota-based company that operates the Trump shop.

Allen, who runs Showtime Novelties with his brother, Donovan, and business partner Kevin Einafshar, said merchandise from the Trump shop was boxed up and shipped elsewhere around the country to meet public demand for their products, including Washington, where last week a rally held by Trump supporters devolved into an attack on the Capitol building, and the Tampa Bay, Fla., area, where the Super Bowl will be played on Feb. 7.

Derek Allen, whose company also offers concessions like snow cones and mini doughnuts at Newman Outdoor Field, home of the Fargo-Moorhead RedHawks, said they plan to sell political merchandise in Washington on Inauguration Day, Jan. 20, stressing that this time around Joe Biden-themed goods will take center stage.

"Flags, hats, pins, things like that," said Allen, who said when it comes to selling merchandise, personal politics take a back seat to business considerations.


Trump Store file photo from November 2020
An unidentified shopper looks for deals at a Trump store at 4510 19th Ave. S., in Fargo, in November 2020. Forum file photo.

Allen said his company had stands selling Trump merchandise in Washington last Wednesday and they also sold merchandise wholesale to other retailers selling goods at the Trump rally that preceded the riotous invasion of the Capitol building, mayhem that Allen said "definitely could have been avoided."

Pro-Trump protesters storm the U.S. Capitol during a rally to contest the certification of the 2020 U.S. presidential election results by the U.S. Congress, at the U.S. Capitol Building in Washington, D.C., Jan. 6, 2021. Picture taken Jan. 6, 2021. REUTERS/Ahmed Gaber NO RESALES. NO ARCHIVES

Democrats in the U.S. House said they planned to vote Wednesday, Jan. 13, on a resolution to impeach President Trump, charging him with "incitement of insurrection" for statements the president made prior to the violence at the Capitol.

Trump maintains statements he made prior to the violence were appropriate.

Allen said one consequence of the riot was that it likely convinced any fence-sitters in the blue/red divide to move to the blue side.


While Trump items continue to sell, Allen said the market for such things has cooled considerably, noting that his company had about 56 Trump shops at the height of election fever.

Now, he said, they are down to about three.

Still, when business was good, it was very good, according to Allen, who said that was true at the recent Trump rally in Washington.

"It was booming," he said.

And while Allen said the Trump brand will likely take a breather with a new president in the White House, he believes it will be a hiatus, not a cancellation.

"He (Trump) will be running again. He ain't going to stop," Allen said.

I'm a reporter and a photographer and sometimes I create videos to go with my stories.

I graduated from Minnesota State University Moorhead and in my time with The Forum I have covered a number of beats, from cops and courts to business and education.

I've also written about UFOs, ghosts, dinosaur bones and the planet Pluto.

You may reach me by phone at 701-241-5555, or by email at
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