Hebron Brick to build new $5 million center for F-M operations in West Fargo

The high visibility "gateway" site along Interstate 94 near Sheyenne Street was a deciding factor in the move, a company official said.

Hebron Brick is building a new $5 million sales headquarters and center to serve the Fargo-Moorhead area in West Fargo. A formal groundbreaking is planned Wednesday, June 9, 2021. (Rendering by YHR Partners)
We are part of The Trust Project.

WEST FARGO - Hebron Brick and Block Supply is building a new home for its Fargo-Moorhead operations, just southwest of the intersection of Interstate 94 and Sheyenne Street in West Fargo.

The groundbreaking ceremony for the two-story, 9,814-square-foot building is planned for 4 p.m., Wednesday, June 9, Hebron Brick’s Vice President Gene Thurston said.

The West Fargo City Commission approved a payment in lieu of taxes property tax break for the estimated $5 million project at its meeting Monday, June. 7.

The PILOT provides for a five-year 100 percent property tax abatement for new construction on the site that will be worth more than $374,000. Hebron will pay $100 a year in lieu of taxes.

Hebron will continue to pay the current annual property taxes and special assessments on the property, about $461,000, during the five-year span of the PILOT, according to city documents. The PILOT will run from 2022 to 2027. Once the PILOT ends, the company will pay another $75,000 per year on the new improvements to the property.


The move is expected to bring 45 jobs with an average salary of $53,458 to West Fargo.

Dirt work has started on the six-acre site at 901 Christianson Dr. W., just west of Harley-Davidson of Fargo and All Finish Concrete. Thurston said the company’s goal is to finish construction of the main building and three outbuildings for materials storage by April 2022.


Once the new facility is built, all of Hebron’s sales will be consolidated there and the location on Fargo’s Main Avenue will be closed, Thurston said.
Hebron Brick specializes in the sale of bricks, fireplaces, exterior siding, landscaping and hardscaping products.

“We’re excited about this new area and space. We will probably bring a little bit more of an expanded offering, such as higher end furniture and lawn and garden items. We’ll be able to expand,” Thurston said in a recent interview.

With much more showroom space, displays “will be a little more elaborate than what we’ve been able to do in the past,” he said.

That includes high-end outdoor furniture, grills, and other goods to enhance time spent outdoors, he said.

“Outside experiences between Fargo and the (Minnesota) Lakes (Country), there’s a lot of activity in this market. So we’re trying to survey what the customers might need. We never had the space before to make inroads into that market. Now we have some of that space,” Thurston said. “We’re very, very excited to provide more things for the customer, that’s for sure.”


Hebron Brick sends its products to 46 states. It has seven locations in North Dakota, South Dakota and western Minnesota. There is also the production plant in Hebron, N.D.

The employee-owned company, which has been in business since 1904, has been mulling a move for a few years, Thurston said.

Easy access to Interstate 94 with the newly rebuilt and expanded interchange at Sheyenne Street, and being closer to where most of the new construction in the metro area is taking place, were important factors in the decision. But it was the highly visible location that was the deciding factor for the move to West Fargo, Thurston said.

“The traffic count on the interstate. Anytime you can get that type of exposure, when you look at a company like ours,” it’s good, Thurston said. “That was a big draw to that corner for us.”

Thurston said Hebron Brick looks forward to being one of the first firms people see as they enter the metro area from the west.

“West Fargo seems excited to have us be kind of the gateway to entering into West Fargo. Obviously, we’re excited to be part of that,” he said.

“The design (of the building) is a compliment to what we do,” Thurston said. “It makes an impressive building as you enter West Fargo, for sure.”

Hebron Brick’s corporate office will remain on Veteran’s Boulevard.


Thurston said he’s excited to get construction underway.

“It’s a big undertaking for a 100-plus year-old company,” he said. “We’re fairly conservative with how we do business in the construction world, so it’s exciting to us.”

Helmut Schmidt is a reporter for The Forum of Fargo-Moorhead's business news team. Readers can reach him by email at, or by calling (701) 241-5583.
What to read next
The concept started in 2013 and has grown to 27 locations, mostly in the South, Southwest and along the Eastern Seaboard.
Reviewer Larry Prinz writes, "Like its forebear, the Crown proves quiet and comfy enough to drive, but the new hybrid driveline brings little driving fun to the equation. You can hustle it through the twisties, but there’s little reward for doing so."
Owner and military veteran Chris Partridge founded the Fargo DIY Garage in June of 2020. He was forced to close up shop in April, though he never stopped hunting for a new location. Now, he is co-located with Mr. Mechanic at 2320 2nd Ave. N. in Moorhead.
With four locations in North Dakota, Cal Helgeson, of Grand Forks, said he's kept roughly 2,000 broken hockey sticks on the ice, saving players and their families more than $400,000.