North Dakota troopers offer ride incentives on Lyft for 'Drive Sober' campaign

The ride code is an add-on to the Highway Patrol's annual campaign.

North Dakota state troopers, including some from the DUI Enforcement Team, will be out on extra patrols throughout the month of March, according to trooper Brian Larson. Tanner Robinson / WDAY

FARGO — The North Dakota Highway Patrol is making sure anyone who goes out on the town can get home safe without having to drive themselves.

Users of the ride-sharing app Lyft can get up to $10 off a ride using the code "NDSOBERRIDE" throughout the entire month of March or until funds run out.

State trooper Brian Larson, who's a part of the Highway Patrol's DUI Enforcement Team, said he hopes using technology as an extension to the Patrol's Drive Sober or Get Pulled Over campaign will lead to fewer DUIs.

"Impaired driving is 100% preventable, and we're out there trying to make sure people are making wise decisions and driving sober," he said.

According to the North Dakota Department of Transportation's crash dashboard, there were 100 fatal crashes statewide in 2019, but there were fewer than 100 fatal crashes in 2020.


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Tanner Robinson is a producer for First News on WDAY-TV.
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