E-commerce bake shop to relocate from Fargo to West Fargo

Bakery will move from a Fargo location to West Fargo

Paisley & Dash.jpg
Paisley and Dash logo
Special to the Pioneer

WEST FARGO — A bakery that sells products across the U.S., plans to move from Fargo to West Fargo.

Paisley and Dash is a high-end cupcake dish creator sold online and shipped throughout the country. From the website, patrons can choose their favorite type of cupcake from red velvet to specialties. The cupcake jars are then custom made and "packaged by hand – down to the very last hand-tied baker’s twine."

In 2021, the business was named to FedEx's Top 100 Small Business Grant Contest.

The founder, Sara Mehrer, a former financial adviser retired from the corporate world in 2020 and began her business, an e-commerce bakery. She has been operating out of the Square One Kitchen in Fargo but looks to move into commercial office park condo that is under construction at 3319 Oak Ridge Pond Way E., West Fargo.

On Monday, April 4, Mehrer was approved for a roughly $34,000 PILOT program grant by the West Fargo City Commission. Applicants of the PILOT program pay $100 per year for five years “in lieu of” their full property tax on new improvements. The owners must continue paying taxes on land and buildings constructed before receipt of the incentive. To qualify for this incentive, a business is required to provide job creation goals through their application and report job numbers and salaries annually.


Construction of the project is estimated to add about $450,000 in value and Mehrer plans to bring three full-time and seven part-time jobs to West Fargo with an annual payroll of about $170,000 by the fifth year in business.

The estimated annual tax amount for the property is estimated at about $6,955 with the exemption totaling about $34,700.

Commissioner Mandy George said she was Mehrer's application met all the expectations including she likely would not move the business to West Fargo if the incentive program was not available.

"For me, I"m a big supporter of small businesses," George said. "This is a relatively small incentive so for me, she probably wouldn't or couldn't move her."

As the West Fargo editor, Wendy Reuer covers all things West Fargo for The Forum and oversees the production of the weekly Pioneer.
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