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MSUM grad to speak on media research

David Daugherty, vice president of research for Gannett Co., will speak on national audience research for newspapers, television and online media at 9 a.m.

David Daugherty, vice president of research for Gannett Co., will speak on national audience research for newspapers, television and online media at 9 a.m. Thursday in Minnesota State University Moorhead's Mass Communications Forum Lounge, MacLean Hall, Room 260.

On Thursday evening, the mass communications department will present Daugherty with its Minnesota Innovative Communicator Award.

Previous award recipients include Reid Johnson, founder of the Internet Broadcasting Network; Lee Lynche, Carmichael Lynche Advertising; Stanley Hubbard, founder of Direct Satellite TV; Harry Lerner, founder of Lerner Publishing; and Bob Mikkelson, founder of Winged Vision, a company that provides aerial TV pictures for major events on network television.

Daugherty, a native of Willmar, Minn., is a 1973 graduate of the MSUM mass communications department. He earned a master's degree at North Dakota State University and a doctorate from the University of Texas.

Before joining Gannett, Daugherty worked for Frank Magid Associates, an audience research firm based in Iowa.

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Gannett is an international news and information company. In the United States, it publishes 85 daily newspapers, including USA Today, and nearly 900 nondaily publications.

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