Sponsored By
An organization or individual has paid for the creation of this work but did not approve or review it.

ADVERTISEMENT

ADVERTISEMENT

N.D. Tourism to redo promotional advertising

The North Dakota Tourism Division will delete the altered Fargo Theatre sign from its promotional advertising, the division's director said late today.

The North Dakota Tourism Division will delete the altered Fargo Theatre sign from its promotional advertising, the division's director said late today.

Facing criticism over the decision to change the historic theater's sign to say "Dakota" in a commercial, Sara Otte Coleman said the image will be replaced.

"In light of the feedback that we've gotten, it certainly was not our intent to mislead or offend anybody," she said.

After the unveiling of new tourism ads on Monday, Otte Coleman said the Fargo Theatre sign was altered due to reactions to last year's printed visitors' guide.

Several communities were unhappy that the Fargo Theatre was featured on the cover, so the sign was generalized this year.

ADVERTISEMENT

The new tourism ads were unveiled to the tourism industry last week in Fargo without complaint, Otte Coleman said. The negative comments didn't start until after the media publicized the issue, she said.

For more on this story, see tomorrow's edition of The Forum.

What To Read Next
Nonprofit hospitals are required to provide free or discounted care, also known as charity care; yet eligibility and application requirements vary across hospitals. Could you qualify? We found out.
Columnist Carol Bradley Bursack explains the differences between Alzheimer's, dementia and other common forms of dementia.
While the United States government gave help to businesses and people, a lack of assistance has left some Chinese citizens angry and destitute.
Having these procedures available closer to home will make a big difference for many in the region.