People complain about product placements in movies and TV shows, but few harp about the name brands mentioned in popular songs.
The following information from LucJam, a research, marketing and brand strategy firm, should open a few eyes or ears.
Number of different brands mentioned in the Billboard Top 20 in 2003
82
Most mentioned brand
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Mercedes Benz
Artist who mentioned most brands
50 Cent
One "branded" song from act not connected with hip-hop or R&B
"Lifestyles of the Rich and Famous" by Good Charlotte
Most brands crammed into one song
14 by Lil' Kim in "The Jump Off."
Other brands in the Top 10 after Mercedes Benz
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2. Lexus
3. Gucci
4. Cadillac
5. Burberry
6. Prada
7. Cristal
8. Hennessy
9. Lamborghini
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10. Chevrolet
Other Top 5 brand-dropping artists
after 50 Cent
2. Lil' Kim
3. Ginuwine
4. Jay-Z
5 Ludacris
Oddest brands mentioned
-- Burger King, 16 mentions
-- Cinnabun, six mentions
-- U-Haul, five mentions
-- Energizer, 2 mentions
Lame joke du jour
Q: Why did the coach flood the gym?
A: He wanted to send in a sub.
Miscellaneous facts
The following information has been piling up on The Rail's desk. As you read this, they are now filed in the trash.
-- 67 percent of American office workers say they can dress casually at work at least once a week.
-- Women own almost 17 denim garments; men just 13.
-- Cotton is a food crop, with almost 200 million gallons of cottonseed oil used in food products, such as margarine and salad dressing.
-- It is illegal to plow a cotton field in North Carolina with an elephant.
-- 28 percent of women in Asia and the Pacific Ocean region apply fragrances behind their knees.
-- 75 percent of women around the world appreciate what nature has given them and would never consider a cosmetic procedure.
Sources: Fall issue of Lifestyle Monitor and Avon Global Women's Survey
To contact The Rail, send an e-mail to features editor Dean Rhodes at drhodes@forumcomm.com and he'll forward it, or click on the Valley R&R icon at In-Forum.com.
