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Welcome to 'America Brandstand'

People complain about product placements in movies and TV shows, but few harp about the name brands mentioned in popular songs. The following information from LucJam, a research, marketing and brand strategy firm, should open a few eyes or ears. ...

People complain about product placements in movies and TV shows, but few harp about the name brands mentioned in popular songs.

The following information from LucJam, a research, marketing and brand strategy firm, should open a few eyes or ears.

Number of different brands mentioned in the Billboard Top 20 in 2003

82

Most mentioned brand

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Mercedes Benz

Artist who mentioned most brands

50 Cent

One "branded" song from act not connected with hip-hop or R&B

"Lifestyles of the Rich and Famous" by Good Charlotte

Most brands crammed into one song

14 by Lil' Kim in "The Jump Off."

Other brands in the Top 10 after Mercedes Benz

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2. Lexus

3. Gucci

4. Cadillac

5. Burberry

6. Prada

7. Cristal

8. Hennessy

9. Lamborghini

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10. Chevrolet

Other Top 5 brand-dropping artists

after 50 Cent

2. Lil' Kim

3. Ginuwine

4. Jay-Z

5 Ludacris

Oddest brands mentioned

-- Burger King, 16 mentions

-- Cinnabun, six mentions

-- U-Haul, five mentions

-- Energizer, 2 mentions

Lame joke du jour

Q: Why did the coach flood the gym?

A: He wanted to send in a sub.

Miscellaneous facts

The following information has been piling up on The Rail's desk. As you read this, they are now filed in the trash.

-- 67 percent of American office workers say they can dress casually at work at least once a week.

-- Women own almost 17 denim garments; men just 13.

-- Cotton is a food crop, with almost 200 million gallons of cottonseed oil used in food products, such as margarine and salad dressing.

-- It is illegal to plow a cotton field in North Carolina with an elephant.

-- 28 percent of women in Asia and the Pacific Ocean region apply fragrances behind their knees.

-- 75 percent of women around the world appreciate what nature has given them and would never consider a cosmetic procedure.

Sources: Fall issue of Lifestyle Monitor and Avon Global Women's Survey

To contact The Rail, send an e-mail to features editor Dean Rhodes at drhodes@forumcomm.com and he'll forward it, or click on the Valley R&R icon at In-Forum.com.

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