Margie Zalk Enerson, marketing consultant at Odney Advertising of Bismarck, Minot, N.D., Fargo and Coeur d'Alene, Idaho, attended a Stamats Strategic Integrated Marketing Conference in St. Petersburg, Fla.
Presentations focused on the challenges and opportunities of higher education recruitment through podcasts, text messaging, social networking, Web 2.0, user-generated content, experiential features, blogs, vlogs and e-mail.
