Morgan Bylund, 28
Married to Michael Bylund
Mom to Kaia, 5, and Ryker, 20 mos.
Morgan Bylund always considered herself to have an entrepreneurial spirit.
The Moorhead native, married to her high school sweetheart, Michael Bylund, loves to create home decor with her husband.
The two own and operate a home design and DIY business called M & M Rustics, and Morgan runs the social media accounts for it.
In the early days, it was just a side gig for both, and Morgan also worked a typical nine-to-five job as an accountant.
But in early 2019, while pregnant with their second child, Morgan’s life began taking a much different path.
She’d been a years-long fan of YouTube videos about “mom things” and even had her own channel with a small following.
At 42 weeks of gestation with her son and feeling miserable, she unloaded, online.
“I was overdue with him so I took my frustrations out… and my channel really took off,” Morgan said.
During labor and delivery at Sanford Medical Center in Fargo, she created a “birth vlog.”
“Right now, we're sitting at about 350,000 views on that video,” she said.
With that, and the online following she’s gained since, Morgan now considers herself a “social media influencer.”
She quit her accountant job in May and is now putting her focus on her online presence, the family business, and of course, being a mom.
What is your social media following like?
On YouTube, I have 15,000 subscribers and on Instagram, about 7,500 followers.
As a micro influencer, it kind of gives me that edge over somebody with larger numbers because I'm really able to get to know my audience.
What subjects do you address? What resonates with your followers?
Showing you what it looks like to be a younger mom to kids, now working from home. I like to do motivational videos. You’ll see on my channel I do a lot of cleaning motivation videos. I like to talk about home decor. That's one of my passions.
What’s a day in the life of Morgan Bylund like?
I bring Kaia over to preschool and Ryker stays home with me. Typically, I’ll play with him, I’ll engage with him. I'm on my phone, engaging with some of my followers. I like to respond to comments and messages right away in the morning and I try to get back to every single one.
Then, I start filming… it may be a grocery haul, maybe I’m talking about home decor or just showing what my day looks like. Once my son goes down for a nap, that’s when I will edit my videos. I’m still working a lot of hours, but I control it. If I want to take an hour break and go for a walk with my son and give him some snuggles, I'm able to do that, which is nice.
How does the income side of being a social media influencer work?
It's almost like a secret society. You don’t start a social media journey as being your full-time job. Nobody hands you like a handbook, right? It’s been a lot of trial and error.
What drives my income every month are my (video) views… through AdSense.
I get about 100,000 views a month. In addition, I get sponsorships and brand deals. Those are by far my biggest moneymakers. I only accept brand deals and sponsorships that I actually love. I’ve worked with Huggies before and that's what we diaper my children in.
On average, it’s about $1,500 dollars per sponsorship. But there are some bigger ones… There's a lot of money to be made there.
What’s your endgame? Would you like to become a macro influencer someday?
I am not necessarily in this for the views. I love being a voice for maybe those who aren't being heard. You see so many mom influencers and women influencers on social media and their life looks perfect. That’s not what I'm about. I like to share the nitty gritty. I like to show the real-life stuff, the hot mess stuff. . . letting other women and mamas know that it's okay to be a chaotic mess sometimes.
Any concerns about having your work and family life online, so to speak?
I'm very aware of what I talk about, what I show. You'll notice on my channel that I don't show my kids a lot and it's for good reason. We also get a lot of weird comments. Those troll comments . . . can be kind of rough, you know… but you just . . . push past it. That's probably my least favorite thing about what I do.
Any advice for other women wanting to do what you do?
Just jump into it. Do what scares you, because if you weren't afraid of anything, think of the things that you could achieve. I wish I would have started this so much sooner.
Even though it looks like a dream life on the outside and it absolutely is… I worked 24/7 for the past almost two years. I remember staying up until 2 in the morning, breastfeeding my son and editing videos to make it happen. If you put in the effort, you will see the outcome. You will see your dreams delivered to you.
Find out more about Morgan through her various social media channels: