MINOT, N.D. — The most jarring thing about Bruce Springsteen's cloyingly earnest call for national unity (brought to you by Jeep!) was the images of him driving around a frozen midwestern landscape in a wide-open jeep.

No self-respecting midwesterner exposes themselves to winter elements like that.

It was a stark reminder, along with a Jersey boy like Springsteen playing the part of a plains cowboy, that tone-deaf liberals still don't get it.

Our liberal friends only seem to want unity after their side wins. The Democrats, thanks to the Republican Party's very stupid decision to make an embarrassing, self-dealing huckster like Donald Trump the face of their party, now control Congress and the White House.

They're in the mood to make nice, or at least paying the notion lip service, but can you imagine Jeep and Springsteen making this sort of ad had Trump somehow managed to win a second term in office?

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Springsteen himself was vowing to leave the country if Trump was re-elected in 2020.

In October Springsteen wasn't interested in unity. He compared the national election to an "exorcism" and Republicans to a bevy of evil supernatural entities.

“Welcome ghouls and fools, witches, vampires, bloodsucking politicians, zombie denizens of Washington, D.C., it is time for an exorcism in our nation’s capital,” Springsteen said. “In just a few days we’ll be throwing the bums out. I thought it was a … nightmare but it was so true.”

The rocker is also among the many, many performing artists who object to Republicans using their music at campaign rallies.

Mr. Unity only makes music for progressives, I guess.

Springsteen is a liberal, and he has every right to subscribe to that school of thought, but how can someone who sees the political opposition as "ghouls" call for unity?

There are ghoulish people in politics, sure, from the morons who attacked the Capitol building last month to members of Congress who accuse the opposition of attempted murder, but how can we unite when so many, including Springsteen, insist on hating the opposition?

Taken in a vacuum, I agree with every word of the Springsteen/Jeep ad. We're never going to agree on everything, but we could at least agree that most of us are trying, in our ideologically disparate ways, to make our country better.

But I'll believe that the masters of our most influential institutions — academia and the news media and, yes, the entertainment industry — want unity when they start calling for it after their preferred political figures lose an election.

Otherwise calls like Springsteen's sound less like a plea for unity than a demand that the peasants conform.

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Rob Port, founder of SayAnythingBlog.com, is a Forum Communications commentator. Reach him on Twitter at @robport or via email at rport@forumcomm.com.