FARGO-In a move meant to benefit media outlets that broadcast their games on radio and TV, North Dakota State University is putting new restrictions on media access for Bison athletics, NDSU officials announced Friday, July 29.
"We're just trying to protect our rights holders and protect ourselves," said Jeremy Jorgenson, NDSU's director of sales and broadcasting. "We've grown so much that we need to protect our brand."
With the new guidelines, media outlets without NDSU broadcast rights agreements:
• Won't be allowed to show extended game highlights on special TV programs.
• Won't be allowed to broadcast or stream online live, regularly scheduled press conferences.
• Won't be allowed to host radio shows, pregame or postgame coverage from NDSU facilities or grounds, including the Fargodome and its parking lot, on game days.
• Won't be allowed to do live play-by-play blogging of games.
• Won't be allowed to do one-on-one interviews with the head football or basketball coaches on radio, TV or internet in season without the written consent of NDSU. Media outlets must request all interviews with these coaches and all players 24 hours in advance.
When asked if a non-rights media outlet would be granted permission to do some of these things by special request, Jorgenson said: "It would probably be denied."
"This is nothing out of the ordinary," Jorgenson said. "Most schools are doing this."
NDSU's football television rights are with KVLY-TV and all NBC affiliates in North Dakota. Men's and women's basketball television rights are with Midco Sports Network. All radio coverage is with Radio FM Media.
Limiting some media opportunities to their media rights holders allows NDSU the opportunity to earn more money in return.
NDSU's contract for radio broadcast rights, which calls for the creation of a station devoted solely to Bison athletics coverage, provides the university with all advertising revenue from the broadcasts of games, post-game and pre-game shows and coach's shows. The university gets 30 percent of revenue generated by all other Bison-related radio content.
The bids for broadcast rights were awarded this spring. The radio contract is dated April 19.
The Forum requested a copy of NDSU's contracts for TV broadcast rights, but a university spokeswoman said Friday they haven't been finalized.