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NDSU's Cam Miller diving into the NIL space in Fargo with TV commercial

NDSU quarterback Cam Miller scores NIL deal with local mattress firm

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North Dakota State quarterback Cam Miller greets young fans after the win over Drake at the Fargodome on Saturday, Sept. 3, 2022.
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FARGO — Putting money in college athletes' hands is the new big thing in college athletics with name, image, and likeness rights. NDSU's quarterback Cam Miller is getting a taste of it, here in Fargo.

“I have no TV experience so I was like, 'this is going to be fun,'” said Miller.

For the quarterback, it came from a place he never expected.

"Comfort King reached out to me a few weeks prior to the commercial," said Miller. "They wanted me to come into their factory, office and shoot a commercial so I was like, 'okay.'"

All the mattress firm needed was a few hours of his time.

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"They were going to use the clips from that three hours for the next nine months, Miller explained. "Only using three hours of my time was huge because then my focus wasn’t on them, it was on football.”

The first commercial aired this summer.

"I was at suite shots. I was done swinging and I walk back and I look up and see it," said Miller. "I was like oh man if only my parents lived in town and saw it. They would get a kick out of it."

His teammates on the other hand, did happen to see it.

“We’ve been giving him crap ever since it came out. Not that he did a bad job, it was just so funny," said offensive tackle Cody Mauch.

"It didn’t matter what he said. We were going to give him crap for something like that, so it’s funny when he goes, ‘Comfort King’", said the captain.

”Honestly I think they’re just jealous," Miller joked. "I think they’re jealous I’m a movie star and if football doesn’t work out I can just go to Hollywood.”

While Miller is grateful for the opportunities NIL is giving him, the quarterback isn’t losing sight on his main focus. Football.

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"NIL is great but when your focus starts to become on making money and not playing football, that's when there’s issues.”

Miller says he’s open to doing more NIL deals as long as the company he’s representing is suited for him.

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