North Dakota State's football program can't avoid good — or at least fun — publicity.

The program that twice hosted ESPN's "College GameDay" television program and regularly appears on national TV in playoff games, the benefit of winning seven of the last eight Football Championship Subdivision national titles, received a nice boost on Twitter this week when the irreverent account Super 70s Sports posted a photo of three Bison coaches in the 1970s, complete in their 1970s-era coaching gear.

For those that don't know, that would include tight polyester coaching shorts, ill-fitting polo shorts with huge collars and white socks that came nearly up to the knee. Standard fare for the day, but a fashion that hasn't held up well in the last four decades.

The caption to the photo reads: "I believe it was actually illegal to be an assistant high school or college football coach in the 70s or 80s unless you looked exactly like these guys. Just sign the (expletive) pledge, Pink."

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The last sentence is in reference to the movie "Dazed and Confused."

The coach in the middle is Pat Simmers, who recently retired after a long career as executive director of the Bison athletics fundraising arm Team Makers. Simmers was the Bison offensive line coach and he is flanked by former offensive assistant Ross Hjelseth on his right and defensive line coach Steve Armstrong on his left.

Super 70s Sports has 272,000 followers and is the brainchild of Ricky Cobb, a Chicago-area teacher who started the tongue-in-cheek account in 2015 "to amuse myself and maybe some of my friends and a few other people," according to the Chicago Sun-Times newspaper.

Cobb uses the account to look back at the 1970s from a sports, popular culture perspective in photographs he spends hours gleaning from the Internet. He adds his (often vulgar) commentary to the photo and the result is usually funny, often laugh-out-loud hilarious.

Again, scroll through Cobb's timeline at your own risk. If you are offended by certain obscenities, you'll be offended.

Cobb told the Sun-Times he gets some complaints about the profanity on the account, but he makes no apologies.

"The one thing I learned from doing this is I am just being me," Cobb told the Sun-Times. “I feel like if you try to appeal to everybody, you’re not going to really, truly hit the target for probably almost anybody. I do what I do, and for the people that like it, I think they really, really like it. And for the people that don’t like it, there’s other stuff out there.

"I try to be true to myself. When people have this to say about the cursing or whatever … if you knew me and you hung out with me and you were my friend, that’s how I talk. So that’s how I’m going to tweet. It’s real easy. I don’t have to remember who I’m trying to be that day. I’m just myself, and it makes it simple."

Cobb has tried to monetize Super 70s Sports with a website, podcast, a magazine column and a budding apparel company, the Sun-Times said, but he remains a sociology teacher at Moraine Valley Community College in Illinois. He's 47 years old.

"It’s an irreverent look at a really interesting era," Cobb told the newspaper.

Bison football fans who saw the photo of coaches from the '70s can attest.