Showdown in the Desert: What you need to know for the Super Bowl
Game day has become an unofficial holiday as family and friends gather to watch the game, halftime show -- featuring Rihanna -- and the most expensive ads in Super Bowl history.
The Sonoran desert will be home to the Super Bowl for the fourth time when the Philadelphia Eagles play against the Kansas City Chiefs on Sunday, Feb. 12.
Both teams enter the game with 14-3 records, and won games this season at State Farm Stadium in Glendale, Arizona, a venue that has hosted two previous Super Bowls (Sun Devil Stadium in nearby Tempe also hosted a Super Bowl).
Fox will broadcast this year's game, which is set to begin at 5:30 p.m. CST.
The Chiefs, which handed the Minnesota Vikings their first Super Bowl loss in 1970, looks to capture the franchise's third such win. Quarterback Pat Mahomes has led the team to the Super Bowl for the third time in the past four years.
The Eagles, dominate in the NFC for most of the regular season, is chasing its second Super Bowl win since 2018. That season, quarterback Carson Wentz catapulted the Eagles into the playoffs before being sidelined by injury, and the Eagles momentum carried through the playoffs and culminated with a 41-33 win over New England.
The Super Bowl is about more than football, with the Super Bowl Experience — a five-day interactive football theme park — part of the hype. Game day has become an unofficial holiday as family and friends gather to watch the game, halftime show (Rihanna is this year's headliner) and ads.
Speaking of ads, Fox is charging $7 million for a 30-second ad during the game, an amount double the cost just 10 years ago, according to Forbes . Companies pour big dollars into advertising, spending millions on production costs — all in the attempt to reach nearly 193 million adults watching the game.
Forbes reported 103 million viewers expect to hose or attend a Super Bowl watch party, with spending on food, drinks, apparel, decorations and related items will top $16 billion this year. That's $85 per person.
Click or hover on the graphic below for other details about the football teams playing in the game.