We see that you have javascript disabled. Please enable javascript and refresh the page to continue reading local news. If you feel you have received this message in error, please contact the customer support team at 1-833-248-7801.

ADVERTISEMENT

ADVERTISEMENT

Wild hop into world of jersey sponsorship, adding TRIA logo to uniforms this season

For the first time in franchise history, the Wild have sold a team jersey sponsorship.

Minnesota Wild Announce Tria Patch for 2022-23 Jerseys
Minnesota Wild captain Jared Spurgeon shows a jersey with a TRIA logo at the TRIA Rink in St. Paul on Monday, Aug. 8, 2022. For the first time ever, the Wild have sold a sponsorship on their jersey. As a part of the partnership, the TRIA logo will be embroidered on all Wild game day jerseys.
Contributed / Bruce Kluckhohn / Minnesota Wild
We are part of The Trust Project.

For the first time in franchise history, the Minnesota Wild have sold a team jersey sponsorship.

As a part of the multi-year deal, the TRIA logo will be embroidered above the right breastplate of the uniform starting this fall for the 2022-23 season.

Though this decision has to do with money at the end of the day, according to team president Matt Majka, the partner in the team jersey sponsorship was very important to the Wild. It was crucial to find a local sponsor with connections to the community rather than simply selling the real estate to the highest bidder.

“We were so thrilled when we were able to find our way here with TRIA,” Majka said. “They have been a partner with us since Day 1.”

This is becoming the new norm across sports with the NBA already adopting team jersey sponsorship and major league baseball not far behind. It seems like only a matter of time before the NFL hops on board, as well.

ADVERTISEMENT

MORE MINNESOTA WILD COVERAGE:
Pro
All in on Fleury this season, the Wild say they need to manage the veteran goaltender’s workload this season
Pro
Anaheim’s first-round draft pick in 2018, Steel wasn’t offered a contract after scoring six goals for the Ducks last season
Pro
The veteran defenseman has been past the first round twice, and not since 2015
Pro
Ty Ronning, son of 2003 playoff hero Cliff Ronning, is a training camp invitee looking for his first NHL experience
Pro
The budding Minnesota Wild superstar did not answer questions Thursday about his offseason in his native Russia, at war with Ukraine after invading its neighbor in February, or whether he had difficulty getting back to the United States.
Pro
‘We’re not naive to the fact that our special teams were not good, (last season),’ coach Dean Evason said
Pro
After a stellar 2021-22 season, the Wild still have high expectations for the 2022-23 season
Pro
While the Wild don’t start training camp until next week, a number of prospects gathered at TRIA Rink in downtown St. Paul this week
Pro
Steel is quietly coming off a solid season in which he recorded 20 points (6 goals, 14 assists) in 68 games with the Anaheim Ducks in 2021-22
Finally, a solution is at hand for those who want Bally Sports North programming but are stuck in a contract with a TV carrier that doesn't offer the channel. The September launch of Bally Sports Plus will allow a direct subscription to the channel.

“Let’s be honest and say COVID has taken a toll on our whole world, including our industry,” Majka said. “We are making our way through it as best we can. To have this new revenue stream available to us is really meaningful.”

As much as this will help the bottom line for the Wild, they didn’t want to take away from the uniform in any way.

“Just balancing it with the purity of our sport and the purity of our uniforms was really important,” Majka said. “I know it was really important to the league that we did this in a classy and understated way, and I think we’ve achieved that.”

______________________________________________________

This story was written by one of our partner news agencies. Forum Communications Company uses content from agencies such as Reuters, Kaiser Health News, Tribune News Service and others to provide a wider range of news to our readers. Learn more about the news services FCC uses here.

Related Topics: MINNESOTA WILDHOCKEY
What to read next
Pro
After a rough start to last season, Joseph has emerged as a secret weapon of sorts for the Vikings
Pro
Minnesota's last win came nearly a week ago
Pro
Minnesota faces their first divisional opponent on the road this season
Pro
Louie Varland and Matt Wallner make their home debuts