WEST FARGO — As part of an effort to further grow national sales, 3D Specialties recently broke ground on a new 100,000 square-foot facility in West Fargo's industrial park at 2511 8th Ave. N.W.
Joe Currier, president of DFC Company and its operating companies Dakota Fence, 3D Specialties and Dakota Playground, said the building will be home to 3D Specialties' spinoff company, Sign Solutions USA, which will manufacture and distribute traffic signs and related traffic products on a nationwide basis.
The facility is expected to be complete in the spring of 2022, which will be the 50th year in business for the company that got its start selling residential, commercial and industrial fences as Dakota Fence in 1972.
Currier said the new facility "puts them on the map."
"I think one of the things that we've always tried to do is fly under the radar and nobody knows that much about us, but I think after putting the facility in place and some of the press and nationwide coverage and national distribution, I think we're on the map," Currier said.
The 'Blue' family
While Joe's father, Dave Currier, technically launched Dakota Fence while still in high school, he said his uncle, Dan, and grandfather, Richard (Dick), were involved early on and "played a guiding hand" in establishing the business.
Launched in 1978, Joe says 3D Specialties - named after Dave, Dan and Dick - was "North Dakota's first traffic control company." The business was formed to "manufacture traffic signs, road signs and street signs to be used as part of its rental division for the traffic control services part of the business."
Currier explained the business recently started 3D Specialties' spinoff company, Sign Solutions USA, to establish better name recognition as they expand sales across the U.S.
"Certainly 3D Specialties, I think, is a well-known name in the traffic industry of the 5-state area up here, but it doesn't really tell you what the business does," he said.
He sees Sign Solutions USA as a "one-stop solution for all of our customers' signage needs." In addition to the signs themselves, the company is an exclusive distributor of Allied Telespar, the square posts that hold the signs, in 12 states. They are also a distributor of Xcessories Squared, which manufactures the sign base post.
3D Specialties will remain as the company's traffic control and highway guardrail construction business.
In addition to Sign Solutions USA, the new facility will be home to the sales force of Dakota Playground, the company's parks and recreation division.
The new building's design incorporates products used and sold by Sign Solutions USA and its sister company Dakota Playground, such as a landscape structure slide and railings made from Telespar, the square posts that hold signs.
"A lot of people are excited about the slide," Currier said. "We want to be the employer of choice in the area and really think with the investment we're making here with the new facility and developing our culture that it's going to continue to be a great place to work."
"Our employees really helped us get to where we are today," he continued. "One of the things that we refer to internally and now externally is as a family business, we really see our employees as an extension of our family."
They call themselves the "Blue" family after the company's signature blue work trucks.
"What we've done is rebranded our employee family, so to speak, as the Blue family, which ties into the blue trucks," he said.
Currier said it's an exciting time for the Blue family, which he said will continue to grow thanks to the new facility.
"It's a super exciting time for our company and a big investment for our business and our team," he said.